Mekhong, the Spirit of Thailand, a leading brand of Thai spirit loved by local and international drinkers for nearly 80 years, is hosting the Mekhong Elite Table 2018 for the fourth year running to showcase the uniqueness of Thai spirits through expertly crafted cocktails to perfectly complement Thai dishes.
Ms. Sansiri Yodmeungcharoen, Assistant Marketing Director of Thai Beverage Marketing Company Limited, said: “Mekhong, the Spirit of Thailand, strongly believes that Thai spirits are just as full of flavour and unique as Thai food, which is loved all over the world. Thanks to their unique flavour profile, Thai spirits are perfect for the creation of outstanding cocktails. With this belief and commitment, we have consistently promoted Thai spirits not only in the domestic market, but also internationally, through several marketing campaigns. One such campaign is the Mekhong Elite Table, which is being held for the fourth year. In collaboration with the finest bartenders and restaurants in Thailand to promote the Art of Thai Spirit Pairing, cocktails made with Mekhong are perfectly paired with Thai dishes with similar flavour profiles, due to the use of local herbs and spices in both, resulting in an elevated dining experience.”
“In the past, cocktails have become increasingly popular for several occasions because of the wide variety of flavours and great taste. Stunning creations have been made almost with limitless possibilities, using unique ingredients including Thai herbs, spices, and tropical fruits to make the cocktails more Thai inspired. Mekhong, with its long heritage of almost 80 years, captures the essence and uniqueness of Thai flavours, thanks to some of the key ingredients used such as sugar cane and glutinous rice, and the secret blend that infuses Thai herbs and spices into the spirit. When used in Thai inspired cocktails, Mekhong adds depth of flavour that makes cocktails a pleasure to drink as well as a perfect complement to several Thai dishes, taking the gastronomic experience to the next level.”
“Mekhong Elite Table 2018 is being held under the concept of using locally sourced products, as one of the key trends in food in Thailand and abroad is the use of home grown products. Consumers are also savvier about food and drinks, choosing high-quality ingredients that have unique and authentic flavours and cooking in ways that allow ingredients to shine through. Our campaign this year focuses on pairing Thai food with Thai cocktails made from Thai spirits, to allow local ingredients to speak for themselves. Leading bartenders and chefs work their magic to bring to life the spirit of Thailand through the food and cocktails paired perfectly together.”
Mekhong Elite Table 2018 features bartenders Ponn – Kittipoom Karnmaitrejit, who has more than 16 years of experience and received several local and international awards, and Chacha – Suwitcha Singhsuwan, a female bartender from Rabbit Hole and holder of the Bar of the Year Award from the latest Bar Awards. They have created unique cocktails using Mekhong and Thai ingredients, to be paired with a variety of Thai dishes from Thai restaurants Sri Trat and Blue Elephant featured in the Michelin Guide, as well as Chim by Siam Wisdom, a Michelin Star restaurant. Members of the public are invited to discover the perfect combinations of Thai cocktails made with Thai spirts and Thai food at Chim by Siam Wisdom located on Sukhumvit 31, Blue Elephant located in Satorn, and Sri Trat located on Sukhumvit 33, from now until the end of September 2018.
“Mekhong is committed to showcasing the uniqueness and wisdom of Thai culture to Thais and foreigners. We will continue with our campaigns to promote Thai bartenders and consumers to take pride in Thai spirits, which have received global recognition,” Ms. Sansiri concluded.